Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Dirty data.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

JUNE 11, 2019

We know that it can be challenging to keep the conversation going after the party is over, so take a look at practical tips on how to use events to increase online community engagement. Provide a Valuable Library of Resources to Educate + Engage Members. Design Your Community to be a Central Hub for Event Information.

Conference 218

Conference Library Resources Content 218

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Explore practical tips and strategies to initiate your data hygiene journey.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

SEPTEMBER 4, 2020

Virtual event tips. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Yes& produced the recent virtual ASAE Annual Meeting as well as many other virtual events in the last four months so their tips are fresh from the frontlines and well worth taking to heart. Hybrid conferences. Wed 9/9 at 1 p.m.

Montana 322

Montana LMS Revenue Recruiting 322

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Marketing Charts ). SmartThoughts ).

Washington 186

Washington DC Library Tips 186

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130

Strategy Software Social Media Discount 130

Elevating Engagement

SEPTEMBER 6, 2023

While there is no shortage of email newsletters with professional tips and insights for association leaders, which are you most likely to click on and read, even if you have to skip over that email marked urgent from your IT team? Find five more great newsletters for association professionals on the Lead Marvels site.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Virtual conference success stories. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Higher Logic

MARCH 6, 2018

Expert Tip: Don’t just create a list of tasks – point out specific discussions and questions executives can respond to. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Don’t See Value.

How To 266

How To eBook Software Library 266

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

Membership Management Software Directory Revenue 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

Higher Logic

JUNE 15, 2017

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. That support net can be the tipping point that closes a sale. Increase Upsell, Cross-Sell, and Add-On Revenue. Improve Retention Rates.

Products 191

Products Revenue Library Cost 191

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TIPS. Non-Dues Revenue: Offer sponsorship and advertising opportunities for videos when appropriate. Get the ultimate association blogging guide. VIDEO TOPIC IDEAS.

Video 111

Video Social Media Library Revenue 111

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: 5 Expert Tips to Revamp Your Event Management Strategy.

Tools 208

Tools LMS eBook Resources 208

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

Membership Management Software Directory Revenue 52

Higher Logic

JULY 25, 2017

That same five percent retention increase may be able to increase revenue by up to 95 percent. Expert Tip: Encourage customer engagement by rewarding those who participate, refer friends, or make additional purchases. This practice benefits your company in terms of market relevance and new customer acquisition as well.

How To 176

How To FAQ Tools Products 176

Higher Logic

NOVEMBER 30, 2017

Expert Tip: Community experts don’t always live under their most recognizable title. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Answer questions.

Team 174

Team Video Content Library 174

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

MemberClicks

JANUARY 18, 2024

There are many benefits to using a membership plugin, including: Saving time Flexible customization Increased reliability Better performance With a WordPress membership plugin, you can turn your organization’s page into a source of non-dues revenue while also improving member retention and member satisfaction.

Price 52

Price Membership Management Software LMS 52

Socious

NOVEMBER 17, 2016

Associations are at a tipping point. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

Mariner Management

MARCH 21, 2020

Sponsorships and how not lose revenue, i.e., offer a credit for future. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Check out this post for reasons and this example from IASA for marketing online learning sponsorship. Converting Sponsors. Provide grants.

Video 87

Video Tips Library Guidelines 87

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. TJ Peeler, UX Designer, Beaconfire RED. Cristina I.

Chicago 174

Chicago DC Washington Software 174

Socious

JANUARY 16, 2017

That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers. Tips and tricks from other customers or your business’s staff are also well-received.

Content 100

Content Library Newsletter Social Media 100

Disciple Media

MAY 16, 2022

Staying put means fewer overheads, plus you can reallocate time spent travelling to your actual revenue-generating activities. How should you market yourself? If you record your training sessions you can create an online library for clients to access. A) Get to Know Social Media Marketing. How can you get clients?

How To 36

How To Social Media Certificate Library 36